Six cities. Nine brands. One iPhone. For Apple Ads' Cannes Lions 2025 activation, I traveled from Seattle to Boston documenting the creative leaders transforming digital advertising—capturing executives and strategists from Snapchat, DraftKings, Ulta Beauty, Lowe's, Expedia, DoorDash, Instacart, Omni, and Google. Shot entirely on iPhone in black and white, each portrait explores how industry leaders present themselves when technology becomes invisible and humanity becomes undeniable. The resulting exhibition transformed Apple Ads' brand presence at the International Festival of Creativity into an intimate gallery celebrating the architects of modern advertising performance

Commercial
shot on iPhone