A cross-country portrait series documenting the creative leaders transforming digital advertising across America's innovation hubs. Traveling from New York to San Francisco, Las Vegas to Los Angeles, I captured the strategists, creatives, and visionaries behind today's most impactful campaigns—each portrait shot entirely on iPhone. Exhibited at Apple Ads' activation during the International Festival of Creativity in Cannes, the series demonstrates how the most sophisticated technology becomes invisible when humanity takes center stage—proof that professional portraiture's future lies not in exclusive equipment, but in the connection between photographer and subject.

Commercial
shot on iPhone